𝐋𝐚𝐝𝐚𝐤𝐡 𝐋𝐚𝐮𝐧𝐜𝐡𝐞𝐬 𝐄𝐦𝐨𝐭𝐢𝐨𝐧𝐚𝐥 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐭𝐨 𝐑𝐞𝐯𝐢𝐯𝐞 𝐓𝐨𝐮𝐫𝐢𝐬𝐦

Leh, May 27: Following a sharp decline in tourist arrivals after a recent incident in Pahalgam, the All Ladakh Hotel and Guest House Association (ALHAGHA) has launched an emotional campaign called “Ladakh is Waiting” to help revive the region’s tourism industry. The campaign aims to reconnect travelers with the place they once loved.

Central to the campaign is a moving short film that depicts the difficult situation faced by Ladakh’s hospitality sector. Once bustling with tourists, pilgrims, and nature lovers, Ladakh’s hotels, guest houses, and homestays now stand mostly empty. The film vividly portrays the quiet valleys, closed doors, and the longing of locals whose livelihoods rely on visitors.

Tourism is vital to Ladakh’s economy, supporting thousands of families scattered across its remote, rugged landscape. The current downturn has left many people without jobs or hope, prompting ALHAGHA to send out a heartfelt message of resilience and remembrance.

“This is more than a campaign — it’s a call to everyone who has ever felt a connection to Ladakh,” said an ALHAGHA spokesperson. “If you’ve explored these mountains, enjoyed butter tea in a local home, or gazed at the Milky Way over Pangong Tso — now is the time to give back.”

The campaign urges people to share the film, spread the word, and reignite interest in Ladakh, reminding the world of its unmatched natural beauty, tranquility, and warm hospitality.

Already gaining momentum online with the hashtag #LadakhIsWaiting, the campaign has received support from travel influencers, environmentalists, and past visitors.

As the summer season approaches, the people of Ladakh hope their message reaches far and wide — and that tourists return.